How to promote a place no one’s heard of

Went to Vilnius in Lithuania this month for a long weekend. I hadn’t heard of it before. Googling it beforehand, I found the marketing campaign they’d done recently. And when I got to the airport, the “where the hell is it” theme continued. Love it, would recommend (the approach to marketing, and the place).

Leave a Reply

Your email address will not be published. Required fields are marked *