How to promote a place no one’s heard of

Went to Vilnius in Lithuania this month for a long weekend. I hadn’t heard of it before. Googling it beforehand, I found the marketing campaign they’d done recently. And when I got to the airport, the “where the hell is it” theme continued. Love it, would recommend (the approach to marketing, and the place).

Feel each decision that you make

Look, nothing you can buy will ever make you more whole
This whole fucking thing thrives on you feeling incomplete
It is why you will search for happiness in whatever stupid thing you crave in a moment 
And it is why you will never find it there
It is why you will sit there with the lover that you fought for
In the car you sweated years to buy
Wearing the ring you dreamed of all your life
And some part of you will still be unsure that this is what you really want

Hold Your Own – Kate Tempest

Turn everything off

You must have a room, or a certain hour or so a day, where you don’t know what was in the newspapers that morning, you don’t know who your friends are, you don’t know what you owe anybody, you don’t know what anybody owes to you. This is a place where you can simply experience and bring forth what you are and what you might be. This is the place of creative incubation. At first you may find that nothing happens there. But if you have a sacred place and use it, something eventually will happen.

How Disconnection Boosts Your Creativity – Austin Kleon

Phoebe Waller-Bridge

What three words describe your writing process?

Er… panic, panic, hope.

And what is a crucial aspect of your creative process?

Mmm… panic. And hope.

And what would you say to anyone in a creative rut?

Um, read. And walk around. And call someone that you can complain about your rut to.