Things I’ve worked on

Creative Lead at Distilled

I joined London-based online marketing agency Distilled in December 2017, which is either a brilliant or terrible idea depending on how enthusiastic you are about mixing new colleagues with a free bar at your first work Christmas party.

Being a creative lead differs by industry, but in the SEO world it means working with data researchers, designers, freelance developers, a PR exec and technical consultants to create interactive, data-driven stories which are compelling enough to get coverage in local, national, and international press.

At Distilled, I’m responsible for leading and shaping the creative process, delivering and validating the ideas, pitching to clients, overseeing the design and functionality of each piece, and writing the copy. Here are some of my favourites.

Writing

Content hub development