Banned words: iconic

When I was head of editorial at lastminute.com, I added a banned words list to the website and blog writing guidelines. Because when you describe every destination in the world as ‘unique’ and ‘off the beaten track’, you’re not really describing anything at all.

So I was pretty pleased to see someone tweeting an excerpt from the Guardian’s style guide, where they’ve got a similarly no-bullshit approach to the word ‘iconic’.

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