Ah, words. I’m big on words: choosing the right ones, using different ones to everyone else, making sure they’re the ones people are most likely to read for minutes or hours at a time.
Below is a collection of my words in different places on the internet.
She Loves London Letters – Weekly Newsletter
I’ve been writing an offshoot newsletter of my blog, called She Loves London Letters since 2016. Each email has a short personal essay about life in London, then three things to read, listen to, and do. I’ve got a small-ish (we’re talking hundreds) but dedicated readership of highly engaged subscribers who open my emails 59% of the time, on average.
The Infatuation (part of Zagat) are one of the most relatable restaurant and food guides on the internet. When they expanded from the US and launched in London, they approached me to write for them.
“I was scrolling through Twitter just a moment ago, and found myself on this post of yours and after reading about two of the captions, said to myself, “This is exactly what The Infatuation London needs to sound like.” – Hillary Reinsberg, Editor in Chief, The Infatuation
Resources and guides
Just because you’re writing about work, your writing doesn’t have to sound… work-y. Jargon and bullshit marketing speak isn’t the way to show you know what you’re talking about. Copy can (and should) include references to stuff people can relate to. Even if that thing is house parties and hummus and it’s going on your company’s blog.